Create a B2B sales & marketing ecosystem where nothing is wasted.

In nature, nothing is wasted. Predators kill only when they are hungry. Once the predator has eaten its share, scavengers feed on the remains. What is left of the bones attracts flies and other insects and the leftovers are broken down by bacteria. Nature is efficient and businesses can learn from nature. Throughout the customer …

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Choosing between Live Chat or Chatbots for your business

There are major differences between live chat and chatbot strategies and technology. It can get confusing trying to figure out which is the best option for your business. We’ve written this handy guide to help you navigate the world of conversational marketing. Live chat or chatbots? Firstly, let’s explore the differences between the two. Live …

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B2B Smarketing Strategy: Use content curation to improve the sales team’s brand

One of our goals is to work closely with sales teams to achieve real B2B Smarketing synergy. When I first heard about Smarketing, we jumped on Google and looked for the definition. Definition According to Wikipedia – “The objective is for the sales and marketing functions to have a common integrated approach.” The Wikipedia article …

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3 strategies you can use to convert B2B blog readers into customers.

A popular topic of discussion among marketers is how they can truly generate performance content & convert B2B blog readers into customers. In a 2018 study done by the Content Marketing Institute, it was found that over half of all B2B marketers were either extremely committed or very committed to their content marketing programs. With …

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