Sales Strategy

Create a B2B sales & marketing ecosystem where nothing is wasted.

In nature, nothing is wasted. Predators kill only when they are hungry. Once the predator has eaten its share, scavengers feed on the remains. What is left of the bones attracts flies and other insects and the leftovers are broken down by bacteria. Nature is efficient and businesses can learn from nature. Throughout the customer …

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B2B Smarketing Strategy: Use content curation to improve the sales team’s brand

One of our goals is to work closely with sales teams to achieve real B2B Smarketing synergy. When I first heard about Smarketing, we jumped on Google and looked for the definition. Definition According to Wikipedia – “The objective is for the sales and marketing functions to have a common integrated approach.” The Wikipedia article …

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